Who is Verdy? Meet the Creative Coming to Complexcon

Don’t Miss Verdy at Complexcon!

ComplexCon is right around the corner, bringing together the influencers, brands, and trends that are leading the creative conversation in pop culture, art, fashion, music, food, and sports. The jam-packed weekend includes performances, pop-up shops, live podcast recordings, clothing releases, and live talks with famous faces. 

This year’s host is the renowned graphic artist and designer Verdy, the Japanese creative who is approaching world domination with his signature kawaii characters to be seen everywhere from exhibitions, cult streetwear, and unique brand collabs. 

But who is Verdy? Read on for 5 facts about the artist setting the creative direction for this year’s festival.

  1. He is the founder of cult streetwear labels Wasted Youth and Girls Don’t Cry.

Both of Verdy’s brands have shaken up street style worldwide since their launch in 2016 and 2017. Wasted Youth is a skate and punk-inspired clothing brand that sells in pop-up shops and aims to represent the younger generation. Girls Don’t Cry originated as a T-shirt he made as a present for his wife, and grew into a coveted brand from there. 

2. He designed shirts worn by the Paris Saint Germain football team.

Verdy’s signature characters graced the backs of world-famous players including Lionel Messi, Kylian Mbappé, and Neymar as part of a collaboration for PSG’s Japan tour ahead of the 2022-23 season.

3. He’s done brand collaborations with Levi’s, Nike, and even Budweiser.

Verdy is the king of collaborating and has teamed up with giants in the fashion and consumer worlds. He’s created a capsule collection with Levi, designed a skate-inspired pair of trainers for Nike, and launched a limited edition beer bottle to celebrate summer 2022. 

4. He’s had a solo exhibition in Tokyo.

In November 2021 Verdy debuted the solo exhibition RISE ABOVE at the Kaikai Kiki Gallery in Tokyo, owned by legendary Japanese artist Takashi Murakami. It showcased the adorable characters Vick, a punk-rock panda-rabbit, and Visty, a colorful cuddly monster. 

5. He loves LA.

The artist counts Los Angeles as a special place – his first trip here had a huge impact on his career and he’s never looked back. His favorite things about LA? Eating tacos, seeing palm trees, and nights spent meeting different people in bars. We agree, Verdy! 

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