Get Your Pop-Up Game On! The Best Brand Activations and Events of the Summer

Get Your Pop-Up Game On! The Best Brand Activations and Events of the Summer

Jun 29, 2023 by Mikayla Allen

Pop around the world with us to check out the best brand activations of the summer!

Summer is here, and you know what that means—it's time to explore the coolest pop-up events and brand activations around the globe. From sipping Aperol Spritz in the UK to striking a pose at the Dior Spa in Beverly Hills, we've got you covered with the most exciting experiences this season. So get your crew and go explore the world of pop-up installations!

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Piazza Aperol: Spritz Pop-Up Around London

The UK

It’s a Spritz Summer. Calling all cocktail connoisseurs and spritz enthusiasts! Aperol Spritz has taken over the streets of England with their vibrant pop-up bars. As the UK embraces the joy of al fresco dining this summer, Sprtiz thought it only right to create the ultimate meeting spot for an impromptu Aperol Spritz with friends. Find your nearest Piazza Aperol bar using their handy bar finder tool and treat yourself and your crew. 

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JACQUEMUS Beach in Saint-Tropez

Indie Beach Saint-Tropez

JACQUEMUS has taken over Indie Beach, an exclusive private beach club nestled in the tranquil dunes of Pampelonne Beach. Every corner of this beach paradise is adorned with JACQUEMUS, from the meticulously designed sunbeds to the elegant parasols, which proudly pay homage to the brand’s remarkable outdoor furnishing collection inspired by the iconic Locus Solus collection by Italian architect Gae Aulenti in the early 1960s.

Just a stone’s throw away, the alluring JACQUEMUS pop-up store awaits. Here, you can discover the quintessential summer essentials like trendy sunglasses, chic beach bags, luxurious beach towels, and an array of stylish apparel pieces. This remarkable pop-up store will remain open until October 10, inviting you to explore and immerse yourself in the captivating world of JACQUEMUS during your visit.

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Malibu Barbie Cafe New York

Malibu Barbie Cafe New York

Barbie fans, rejoice! The Malibu Barbie Cafe is here to make all your childhood dreams come true. Step into a life-sized Barbie dream house and indulge in pink-themed treats and photo-worthy moments. Channel your inner fashion icon and let your imagination run wild in this pop-up paradise. 

Located in both NY and Chicago the Barbie Cafe will transport you to 1970s Malibu California with a sea of pinks, laid-back beachy motifs, and lots of retro glam. From now until Sept. 15th soak up the Cali vibes as you explore the immersive space and photo ops inspired by Malibu Barbie, including an iconic life-size Barbie Box, made for snapping photos with your best pose. Enjoy a unique Barbie menu, crafted by Chef Becky Brown (Master Chef Finalist). 

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Dioriviera at the Beverly Hills Hotel

The Beverly Hills Hotel

For a touch of luxury and relaxation, Dior has taken over the iconic Beverly Hills Hotel to create an exquisite pool and spa experience to create Dioriveria. Adorned with pink and grey toile de Jouy, the lounge chairs, umbrellas, and cabanas exude an unmistakable Dior charm, enveloping guests in a captivating ambiance. Prepare to feel pampered and refreshed like a true Hollywood star. Within this enchanting backdrop, Dior presents an exceptional program of top-tier treatments, meticulously crafted around four unique and personalized signature therapies. Drawing inspiration from the renowned Dior skincare line, these carefully curated protocols are designed to seamlessly enhance the existing offerings of The Beverly Hills Hotel Spa, promising an exquisitely sophisticated and unforgettable experience.

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Netflix Bites

115 S Fairfax Ave, Los Angeles, CA 90036

Introducing NETFLIX BITES, the ultimate dining experience for food show enthusiasts! Opening on June 30 in Los Angeles, this limited-time pop-up restaurant brings your favorite Netflix chefs together to create a tantalizing tasting menu. From Chef’s Table to Is It Cake? and Iron Chef: Quest for an Iron Legend, NETFLIX BITES allows you to savor the delectable dishes you’ve always wanted to try. Join culinary legends like Curtis Stone, Dominique Crenn, Rodney Scott, Ming Tsai, Ann Kim, Nadiya Hussain, Jacques Torres, and Andrew Zimmern as they collaborate and showcase their unique specialties. Don’t miss out on this one-of-a-kind restaurant experience that will delight fans and foodies alike!

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Valentino X Amalfi Coast Beach Club

Palazzo Avino

Valentino has unveiled its exquisite Amalfi Coast Beach Club Collection at Palazzo Avino, showcasing a blend of glamour and luxury. The renowned fashion brand has collaborated with the prestigious hotel to create an extraordinary beach club experience. Located on the picturesque Amalfi Coast, this collection features stylish beach essentials, including vibrant swimwear, chic cover-ups, and elegant accessories. Guests can bask in the sun and indulge in the luxurious ambiance while embracing the sophisticated style that Valentino is renowned for. This collaboration offers a unique opportunity to immerse oneself in a world of fashion and beauty amidst the stunning backdrop of the Amalfi Coast.

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Aviator Nation Dreamland

22969 E Pacific Coast Hwy, Malibu, CA 90265

Aviator Nation has created the sensational AviatorDreamland: an event location that promises an unforgettable experience for all attendees. This collaboration brings together the laid-back California vibes of Aviator Nation and the enchanting atmosphere of Dreamland. This unique partnership offers a diverse range of events, catering to various interests and passions. Check out their upcoming events and join in on the fun. With live music performances by renowned artists to interactive art exhibitions, wellness workshops, and even exclusive product launches, there is something for everyone. Whether you’re seeking a night of electrifying energy or a serene retreat, this event location has it all, guaranteeing an immersive and magical journey for each visitor.

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Lighthouse ArtSpace Chicago

108 W. Germania Place, Chicago, IL. 60610

For the culture enthusiasts and yogis among us, the Mozart Yoga Experience is a must-visit. Inside the Lighthouse ArtSpace Chicago the tranquility of yoga is combined with the harmonious melodies of Mozart, this immersive experience promises to transport you to a state of zen. Unwind, stretch, and find your balance in a setting inspired by the legendary composer.

Barbie's Malibu Dreamhouse

33505 E Pacific Coast Hwy, Malibu, CA 90265

The Barbie marketing team is working OVERTIME so we couldn’t leave this one out. Wanna vacation like Barbie? The beloved Malibu Dreamhouse is making a highly-anticipated return to Airbnb, bringing an exciting twist to the iconic property. This time, Ken takes on the role of the host, offering guests a chance to indulge in a two-night stay in the glamorous Dreamhouse. Complete with stunning ocean views and stylish interiors, the experience goes beyond a mere getaway. Guests can participate in unique activities like fencing lessons, cooking classes, and even a DJ masterclass, immersing themselves in the world of Barbie and Ken. The partnership between Airbnb and Mattel aims to delight fans of all ages, offering an unforgettable opportunity to be a part of the Barbie universe. Did we mention… IT’S FREE (Math isn’t Ken’s vibe).  Fans will be able to request to book Ken’s bedroom in the Malibu DreamHouse for two individual one-night stays** for up to two guests each on July 21 and July 22, 2023.

Everyone in Barbie Land can request to book Ken’s room in Barbie’s Malibu DreamHouse beginning July 17 at 10:00 AM PT at airbnb.com/kendreamhouse.

 

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