February 3–7

Kick off Super Bowl week at the BAHC Live! Fan Zone tucked in the heart of Yerba Buena Gardens, just steps from the Moscone Center. This expansive festival space pairs live music and cultural performances with interactive brand activations, local Bay Area cuisine, and vibrant public art installations celebrating the region’s creative spirit. You’ll find everything from photo ops to tech showcases and family-friendly entertainment that brings the community together in a big-game spirit. As part of the official Fan Zone experience, this event immerses you in the excitement of Super Bowl week before game day even arrives. Don’t miss the chance to hang with fans, explore live entertainment, and catch cultural experiences unique to San Francisco.

February 3–7

Football fans should carve out time for the official Super Bowl Experience at Moscone Center — a multi-day interactive celebration of all things NFL. Inside this massive event you’ll find skill challenges, player appearances, memorabilia displays, and exclusive NFL content that offers something fun for fans of all ages. Whether you’re testing your throwing accuracy or picking up limited-edition merch, the energy here captures the spirit of the game week perfectly. It’s also a great way to connect with fellow fans and soak in the build-up ahead of Sunday’s showdown. Be sure to plan your visit around other festivities nearby, because this fan experience is rightly considered one of the week’s must-see attractions.

February 5

Rising pop sensation Benson Boone brings his soulful voice and emotionally charged performance to the Bill Graham Civic Auditorium on February 5. This intimate yet powerful show is part of the BAHC Live! concert series, merging Super Bowl energy with a night of unforgettable music. Boone’s growing fan base knows him for his heartfelt lyrics and impressive vocal range, making this stop a highlight for music lovers attending the week’s festivities. Whether you’re already a fan or just discovering his work, this concert adds a melodic beat to an action-packed week of celebrations.

February 5

Also on February 5, SiriusXM and Pandora host a special performance by indie folk standout Noah Kahan at The Warfield. Known for his breakout album and wide international following, Kahan offers a refreshing musical contrast to the high-energy parties around town. His set promises an evening of introspective songwriting and fan favorites — the perfect way to kick back after daytime events. This exclusive San Francisco show captures a more intimate concert experience during Super Bowl week. If you love lyrical storytellers and folk-inspired pop, this is one stop you’ll want on your schedule.

February 6

Electronic dance music lovers will be thrilled by the Martin Garrix headliner show on February 6. Joined by Lost Frequencies, this concert promises a high-octane night filled with world-class DJ drops and festival-style vibes. It’s one of the biggest EDM events during Super Bowl week, turning Bill Graham Civic Auditorium into a dance floor with pulsing lights and non-stop beats. Fans can expect familiar anthems, surprise drops, and a party atmosphere that keeps the energy up long after kickoff fever has begun. This is a must-see for music-centric Super Bowl celebrations.

February 6

Fort Mason transforms into a waterfront concert venue on February 6 as Bud Light presents Post Malone & Buddies. The global superstar returns for one of the most anticipated musical events of Super Bowl week, delivering chart-topping hits that span genres. With a laid-back outdoor vibe and festival crowd, this event combines a concert energy with fun fan experiences. It’s also a great place to mingle with fellow Super Bowl travelers and make lifelong memories with music as the backdrop. Whether you’re a long-time fan or just in town for the game, this show is a standout moment in the city’s event lineup.

February 6

Legendary basketball star Shaquille O’Neal returns with Shaq’s Fun House — an extravaganza that blends circus-style games, carnival rides, DJs, and live performances into one massive party. Hosted at the Cow Palace, this event is known for its immersive atmosphere and over-the-top production that feels more like a themed festival than a typical concert. With performances from T-Pain, Disco Lines, and other high-energy acts, there’s never a dull moment once the lights go down. It’s one of the week’s most talked-about ticketed nights, attracting celebrities, athletes, and party-seekers alike.

February 6

The Madden Bowl returns to San Francisco’s Chase Center with an all-out celebration of gaming culture and live music. This event blends esports excitement with live performances by country stars like Luke Combs and soul-infused singer Teddy Swims, creating a uniquely entertaining evening for fans of both football and music. With interactive game setups, celebrity appearances, and big sound stages, the Madden Bowl keeps the party going well into the night. It’s a highlight of Super Bowl weekend, merging favorite pastimes into one epic event.

February 6

Uber’s The One Party — featuring Olivia Dean and Shaboozey — is one of the most exclusive celebrations of the week, set against Pier 48’s iconic backdrop. This waterfront bash blends headlining music acts with VIP energy, bringing fans together with DJs and live sets. With a curated guest list and premium vibes, this party represents the fashionable side of Super Bowl festivities. Whether you snag general admission or VIP access, expect standout performances and a memorable scene full of energy and excitement.

February 5–7

Across three nights at the Pier 80 Warehouse, NPU Live’s People’s Pregame delivers one of the biggest multi-day party environments of Super Bowl week. With headliners like ILLENIUM, Calvin Harris, Diplo, T-Pain, and Sean Paul, this expansive lineup turns the warehouse into a hub for fans chasing nonstop dance, music, and connection. Spanning several genres and packed with world-class DJs, it’s a central destination for partygoers who want nonstop entertainment leading into game day. The energy here rivals a festival crowd, making it one of the most talked-about pregame celebrations in San Francisco.

February 7

Taste of the NFL brings together culinary excellence and football culture in one elevated evening at The Hibernia. This event pairs gourmet bites from acclaimed chefs with premium drinks and live entertainment, all in support of hunger-relief charities. With a relaxed yet refined vibe, it’s an ideal way to celebrate football week with good food and great company. Food lovers and philanthropists alike will find this gathering a highlight of Sunday night activities before the big game.

February 7

Country music powerhouse Chris Stapleton headlines a Super Bowl week show at Bill Graham, backed by rising star Sierra Ferrell. Known for his soulful grit and storytelling prowess, Stapleton offers a headlining performance that blends country roots with a raw, live energy. Sierra Ferrell’s genre-blending style adds a fresh twist to this memorable bill. With a blend of heartfelt lyrics and powerhouse vocals, this show is a perfect soundtrack to the weekend’s final nights of performances.

February 7

Cap off Super Bowl week with one of its most exclusive evening celebrations — SI The Party Presented by DraftKings. This high-end event, held at the historic Cow Palace, brings together top musical talent like The Chainsmokers and Ludacris for an unforgettable night of electrifying performances. With VIP lounges, immersive brand activations, and a crowd full of sports personalities and trendsetters, it’s an iconic party experience that energizes San Francisco’s weekend festivities. If you’re looking for a premium send-off before game day, this is one of the standout experiences you won’t want to miss.